Don't buy that new iPhone...Yet!
New ones will be introduced in a few weeks
☀️ We’re a little over a week from September, and for some of us, we’re thinking about the end of summer, Labor Day, that sort of stuff.
For others, like me, it’s time to hone in on the new iPhone hype. Multiple editions of the best-selling consumer product in the world will be announced in a few weeks. So if you were thinking of buying a new iPhone now, I would highly recommend against it. Wait a few weeks, get the latest state of the art device Apple has, or save money on last year’s model.
When the new phones are announced, Apple immediately drops the price on older editions, usually by $100 and usually improves the specs, like throwing in extra storage. The iPhone 12 currently starts at $799, so you could pay $699 for the phone in a few weeks. The two-year-old iPhone 11 is currently $599 and the XR is $499. And for the new models, even if they don’t wow you with specs, they are usually more powerful and have a few features you might be interested in.
🍂 The people I talk to believe Apple’s announcement is imminent. MacRumours picks 9/14 for the announcement date and I concur. Apple has warned that it will have component constraints for the next model, as it suffers from the same chip shortage as other companies.
By the way, Apple traditionally kicks off new device season, with Google and Amazon quickly following up with updates to talking speakers and the like. However, take these announcements sometimes with a grain of salt. At last September’s Amazon product reveal, a wacky home drone from Ring was announced, for 2021 release, which flies around the house, unmanned, checking to make sure there are no burglars in the home. It’s yet to be actually released.
😮 The daily August prediction industry about the new phone is as heated as ever. Bloomberg’s Mark Gurman, who has the best track record of any reporter I know, came out with his annual summer iPhone preview this week. I blurbed about it in a short piece the other day as well.
Per Mark, the iPhone 13 will be a minor upgrade, with better power (like the current edition is wanting?) and a smaller notch at the top of the screen. Otherwise, the marquee features are camera related. Mark says the ability to make videos in “Portrait Mode,” and add background blur will be offered, along with higher resolution video recording, called ProRES. I’m betting Apple has a few other tricks up its sleeve because I frankly don’t see the general public caring much about either of these.
Why upgrade? Way better cameras!
The other night I went to Hermosa Beach with my friends Evelyn and Jane for a Photowalk and saw up close the differences with the more modern cameras.
First off, “Portrait,” mode, which blurs the background for people pictures and looks often as great as something shot on a professional DSLR. The Portrait mode of today vs. a few years back is stunning. Evelyn has the iPhone X from 2017, and her Portrait mode is OK, as we found out, but on my 2020 iPhone 12 Pro Max I got more blur and the ability to selectively choose just how much background bokeh I wanted. Look at the portraits below.
Jane’s iPhone SE is a fantastic budget phone, Apple’s lowest priced, starting at $399. But her edition doesn’t even have Portrait mode, (the new SE models do, however) and it has just one camera lens. Evelyn’s X has two lenses, while my iPhone 12 Pro has three, ultra-wide, wide and medium telephoto.
For the picture below, I was able to frame Jane and Evelyn and get the complete Lighthouse Cafe sign in the shot by using the ultra-wide angle lens on the iPhone 12 Pro.
I’ll fill you in on the new device details as they come in.
Tweet of the week
Thanks as always for reading, watching and listening! If you enjoyed today’s edition, let me know with a HEART click, or just reply to this e-mail. My friend Jan changed my life this week with a product recommendation. Just to make sure you’ve read this all the way through—please ask what the product is. I’d love to tell you!
Have a great week everyone!
Good Morning photography!